The International Economy or A Framework for Marketing Management

The International Economy: Fourth Edition

Author: Peter B Kenen

This text is an introduction to international economics for upper-level undergraduates and above. The first half examines the causes and effects of international trade, how tariffs and other trade policies affect the gains from trade, and the ways in which governments try collectively to regulate those policies. The second half deals with monetary matters--the behavior of exchange rates, how trade and capital flows affect the functioning of monetary and fiscal policies, the causes and management of currency crises, and the new European monetary union. This fourth edition assesses the outcome of the Uruguay Round of trade negotiations, the work of the new World Trade Organization (WTO), and the challenges posed by regional trade blocs. A problem set follows each chapter.

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New edition of a standard textbook for undergraduates. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Preface
Pt. 1	Introduction
1	The Nation as an Economic Unit	3
Pt. 2	International Trade Theory and Policy
2	Comparative Advantage and the Gains from Trade	19
3	Economic Efficiency and Comparative Advantage	45
4	Factor Endowments and Comparative Advantage	63
5	Factor Substitution and a Modified Ricardian Model	83
6	Factor Substitution and the Heckscher-Ohlin Model	103
7	Imperfect Competition and International Trade	126
8	Trade and Factor Movements	148
9	Instruments and Uses of Trade Policy	175
10	The Evolution of Trade Policy	208
11	The Future of the Trading System	238
Pt. 3	International Monetary Theory and Policy
12	The Balance of Payments and the Foreign-Exchange Market	275
13	Incomes and the Current Account	301
14	Exchange Rates and the Current Account	322
15	Interest Rates and the Capital Account	345
16	Expectations, Exchange Rates, and the Capital Account	366
17	Stocks, Flows, and Monetary Equilibrium	392
18	Asset Markets, Exchange Rates, and Economic Policy	416
19	The Evolution of the Monetary System	444
20	The Future of the Monetary System	493
App. A	Mathematical Notes on Trade Theory and Policy	541
App. B	Mathematical Notes on Monetary Theory and Policy	553
App. C	Outlines of Answers to Selected Problems	564
	List of Abbreviations	588
	Index	591

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A Framework for Marketing Management

Author: Philip Kotler

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

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Explains major concepts of marketing management, with chapters in sections on understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. This condensed edition of retains the strengths of the larger text, including a managerial orientation and a basic disciplines perspective, yet is short enough to allow more class time to be spent on cases and simulations. The author is affiliated with Northwestern University. Annotation c. Book News, Inc., Portland, OR (booknews.com)