International Marketing Strategy: Analysis, Development and Implementation
Author: Isobel Dool
The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.
Book review: Magic Lantern Guides or AutoCAD 2008 and AutoCAD LT 2008 Bible
Postmodernism Is Not What You Think
Author: Charles Lemert
Highly readable, the second edition of Postmodernism Is Not What You Think responds to the widespread claim that postmodernism is over. It explains the historical connections between the postmodern and globalization. Those who wish to kill the term postmodernism still must face the facts that the former nationalistic world-system has collapsed and is slowly being replaced by a more global set of structures.
The book is completely revised and updated with an entirely new section on globalization. The media and popular culture, identity politics, the science wars, politics and cultural studies, structuralism and poststructuralism, and the new sociologies are also put in perspective as signs of the new social formations dawning at the end of the modern age. Lemert shows that the postmodern is less a theory than a condition of social life brought about by the trouble modernity has gotten itself into.
Table of Contents:
| Preface to the second edition : why globalization threatens modernity | ||
| 1 | Beasts, frogs, freaks, and other postmodern things | 3 |
| 2 | Postmodernism is not what you think | 19 |
| 3 | An impossible glossary of social reality | 54 |
| 4 | The politics of language : rethinking Europe | 71 |
| 5 | Structuralism's zero signifier : letters from Brazil | 83 |
| 6 | The uses of French structuralism : remembering Vietnam | 101 |
| 7 | In the imperial silence, will the subaltern ever shut up? | 123 |
| 8 | On an ironic globe, what does it mean to be serious? | 134 |
| 9 | If there is a global WE, might we all be dispossessed? | 151 |
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