Financial Economics or Mastering Global Markets

Financial Economics

Author: Jurgen Eichberger

Financial Economics provides a comprehensive introduction to an exciting new field of economics for advanced undergraduate and postgraduate economists and finance specialists. It develops the main arguments in finance theory from an explicitly economic perspective. Economists can see how finance theory can be applied to economics, while finance specialists can appreciate the economic foundations of their favourite results in finance. The authors stress the theories of decision-making under uncertainty and of asymmetric information.

Book about: Globalization and Development or Risk Benefit Analysis

Mastering Global Markets

Author: Michael R Czinkota

This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.

Soundview Executive Book Summaries

According to the authors of Mastering Global Markets, world trade and global marketing are the key drivers of the planet Earth. In their book, they describe all aspects of the international marketing process, from making an initial cross-border sale to forming global alliances. While covering strategic planning, tactical implementation, and e-commerce, the authors show organizations how they can analyze a new business environment as well as develop and deploy a successful global marketing strategy. Copyright © 2004 Soundview Executive Book Summaries

Table of Contents:

	Preface
Pt. 1	The International Marketing Environment	1
1	Why Go International?: It's no longer if, but when and how	2
2	Trade's Economic Environment: Assessing market potential starts with economic factors	13
3	Trade's Financial Mechanisms: Managing global marketing's financial environments and risks	33
4	Marketing within Cultural Contexts: Understand your market's local concerns, special quirks, and homegrown idiosyncrasies	58
5	Trade, Politics, and Law: On the international front, success is often a matter of balanced interests	73
Pt. 2	International Marketing Strategies	103
6	Exporting and International Market Entry: There are many ways to take an offering to the world	104
7	Multinational and Global Marketing: How to deploy company operations worldwide	126
8	Taking Services Global: How to deliver a good service internationally in an acceptable way	156
Pt. 3	Managing Global Marketing	167
9	International Market Research: Where to go when you need to know	168
10	Global Product and Brand Management: Products and brands must "speak" your customers' "language"	191
11	Pricing in Global Markets: The international price that's right is a complex question	222
12	Global Distribution and Logistics: Getting goods to market calls for international teamwork	250
13	International Negotiation and Communication: How and where you promote says more than meets the eye ... or ear	290
14	Organizing for Global Marketing: Balancing your international enterprise	327
15	Twenty-First Century Trade Globalists: International marketers are the vanguard of the American empire of ideals	355
	Index	364
	About the Authors	370