Apparel Product Design and Merchandising Strategies
Author: Cynthia L Regan
Offering a higher level of understanding, this book provides an in-depth and illustrated look at the product development process. Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company’s business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in it. Professionals working in Apparel Manufacturing and New Product Development within the Fashion Design Industry.
Table of Contents:
1. What is Product Development?
2. Developing Company Strategy
3. Developing Design and Business Goals
4. Product Development Planning
5. Setting the Stage: Design Process, Thinking, and Analysis
6. Readily Accessible Inspirational Resources
7. Search for Solutions: Inspirational Travel
8. Communicating Product Strategy: Themes and Resources
9. Color Selection and Development
10. Fabrics: The First Piece of the Merchandise Puzzle
11. Final Phase of Merchandising the Product Line
12. Finalizing the Product Line: Design and Production Review
13. Sales Meeting and Marketing Services
Book about: Mastering MATLAB 7 or The Complete Cisco VPN Configuration Guide
The Communist Manifesto
Author: Karl Marx
Originally published on the eve of the 1848 European revolutions, The Communist Manifesto is a condensed and incisive account of the worldview Marx and Engels developed during their hectic intellectual and political collaboration. Formulating the principles of dialectical materialism, they believed that labor creates wealth, hence capitalism is exploitive and antithetical to freedom.
This new edition includes an extensive introduction by Gareth Stedman Jones, Britain's leading expert on Marx and Marxism, providing a complete course for students of The Communist Manifesto, and demonstrating not only the historical importance of the text, but also its place in the world today.
No comments:
Post a Comment