Effective Real Estate Sales and Marketing or Global Cities

Effective Real Estate Sales and Marketing

Author: Johnnie Rosenauer

Become a competitive and successful salesperson with EFFECTIVE REAL ESTATE SALES AND MARKETING! With an overview of the relationship between marketing and sales, this real estate text provides you with the tools and information you need for success. The proven techniques discussed include insight understanding consumer behavior, effective communication, and time management. In-depth coverage of current technology trends with real world applications found throughout will equip you for today's competitive marketplace.

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Global Cities

Author: Mark Abrahamson

Global Cities examines the distinctive commercial, residential, and spatial features of the major cities of the contemporary world--cities housing the financial and cultural activities that are most consequential for everyone, regardless of where they live. The development of these influential cities is intimately related to the emergence of modern telecommunications, the growth of multinational corporations, the internationalization of economic activity, and the increased movement of cultural symbols and artifacts across national lines.
Accessible to readers with little background in sociology or social science, Global Cities analyzes numerous contemporary issues to illustrate concepts and processes pertaining to the most significant global cities. These concrete examples facilitate students' general understanding and show them the contemporary relevance of the material. The book offers a detailed and multifaceted picture of such leading urban centers as London, New York, Tokyo, and Paris, but also branches out to other important cities in the world. It analyzes both the internal features of the cities and the nature of their connections with each other. Global Cities is ideal for undergraduate courses in urban sociology and other social sciences.

Table of Contents:

	Preface
1	Introduction, Background, and Preview	1
2	People, Places, and Lifestyles	23
3	Immigration	48
4	Cities in the Global Economy	71
5	Inequality	95
6	Global Culture and the Cultural Industries	121
7	The Global Cultural Industries Hierarchy	139
8	Some Final Thoughts	162
	Index	173