Latinos Inc or Federal Corporate Taxation

Latinos, Inc.: The Marketing and Making of a People

Author: Arlene Davila

Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos.
Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.

Los Angeles Times Book Review

Latinos, Inc is a welcome contribution to our understanding of the emergence of 'Hispanics' in American life.

Los Angeles Times Book Review

Latinos, Inc is a welcome contribution to our understanding of the emergence of 'Hispanics' in American life.

Table of Contents:

	List of Illustrations
	Acknowledgments
	Introduction	1
Ch. 1	"Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows	23
Ch. 2	Knowledges: Facts and Fictions of a People as a Market	56
Ch. 3	Images: Producing Culture for the Market	88
Ch. 4	Screening the Image	126
Ch. 5	Language and Culture in the Media Battle Zone	153
Ch. 6	The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They?	181
Ch. 7	Selling Marginality: The Business of Culture	216
	Notes	241
	References	259
	Index	281

Books about economics: Hazard Analysis Techniques for System Safety or Essentials of Economics

Federal Corporate Taxation

Author: Howard E Abrams

Corporate Double Tax; Forming a Corporation; Corporation as a Taxable Entity; Cash and Property Distributions; Redemptions; Stock Dividends; Tainted Stock; liquidations; Taxable Acquisitions; Reorganizations; Combining Tax Attributes; Penalty Provisions; S Corporations.