Corporate Communication or The Ethics of Management

Corporate Communication

Author: Paul A Argenti

Argenti’s Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field.

Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years––mistrust and skepticism of corporate entities is high, as are expectations that companies will “give back” to society through philanthropy, community involvement, or environmental protection activities.

By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.

Table of Contents:

Ch. 1	The changing environment for business	1
Ch. 2	Communicating strategically	23
Ch. 3	An overview of the corporate communication function	41
Ch. 4	Identity, image, and reputation	65
Ch. 5	Corporate advertising	87
Ch. 6	Media relations	111
Ch. 7	Internal communications	137
Ch. 8	Investor relations	157
Ch. 9	Government relations	183
Ch. 10	Crisis communication	211

Look this: Concise Managerial Statistics or Developing Management Skills

The Ethics of Management

Author: La Rue Tone Hosmer

It is often said that ethics is essential for leadership; Hosmer argues that leadership is also essential for ethics. The theme of The Ethics of Management, Sixth Edition, is that business firms today operate in a competitively intense, technologically complex and culturally diverse global economy. Pressures to dodge issues and cut corners are greater than ever before. The Ethics of Management by LaRue Hosmer provides a very explicit three-part framework to analyze those problems by combining economic outcomes, legal requirements and ethical principles. Students will learn how to convincingly present their moral point of view to others in order to jointly serve their companies, protect their careers, and improve their societies.