Improving Business Communication Skills or Design and Marketing Of New Products

Improving Business Communication Skills

Author: Deborah Roebuck

KEY BENEFIT: The fourth edition of Improving Business Communication continues to deliver the foundation on which to build and improve all communication skills. KEY TOPICS: This book provides practical and vital communication skills, explores communication through technology, and emphasizes the importance of oral, written, and interpersonal communication skills that future professionals need to be successful in both their careers and personal lives. MARKET: For all professionals that rely on written, oral, and electronic communication.

Booknews

Featuring short chapters, this textbook covers business letters, memos, short reports, formal reports, oral presentations, leading and recording meetings, resumes, and job interviews. The CD-ROM contains exercises and assignments. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Preface
1	Experiencing Communication	1
2	Writing for the Business World	13
3	Making Business Letters Look Attractive	43
4	Learning to Write Directly	59
5	Learning to Deliver Bad News	69
6	Witnessing Persuasively	83
7	Writing Memos	95
8	Writing Short Reports	113
9	Writing Formal Reports	127
10	Learning the Three Ps of Oral Presentations: Preparation, Practice, and Presentation	155
11	Leading and Recording Meetings	179
12	Using Communication Tools: The Telephone, Voice Mail, and Cellular Telephones	199
13	Searching for Your Career	211
14	Composing Cover Letters and Resumes	221
15	Preparing for and Surviving the Interview	235
16	Understanding the Challenge of Ethical Communication	247
App. A	Checklist of Common Problems that Occur!	253
App. B	Strategies for Effective Business Writing	265
	Index	267

See also: Introduction to Composite Materials Design or Peak Performance

Design and Marketing Of New Products

Author: Glenn Urban

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.