Business Research Methods
Author: Donald R Cooper
In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of business research topics – including the best coverage of questionnaire design – backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Booknews
This introduction to research and data analysis for graduate students in MBA programs presents an overview of the research process, and offers instruction in research study design, data sources and collection, and analysis and presentation. The fifth edition features chapter previews, vignettes highlighting the human side of research, key terms, discussion questions, and new material on ethics and global communication. Appendices offer business reference tools, RFP assessment and contents, and a sample student term project. Annotation c. Book News, Inc., Portland, OR (booknews.com)
New interesting book: Employment Discrimination Law 2005 or Studies in Contract Law
Sport Promotion and Sales Management
Author: Richard L Irwin
Audiences: A text for students in sport management courses, including sport sales, sport sponsorship, and sport promotion courses. Also a reference for libraries and for sport sales reps, sponsorship reps, and sport marketers.
As more sport management programs are incorporating sales into their curriculum, Sport Promotion and Sales Management, Second Edition, enters the field as a much-needed resource. With this text, students will prepare for careers in the industry, and professionals will learn best practices by discovering how to sell inventory ranging from tickets to sponsorship, prepare a sales force, retain and upsell existing products to customers, use sponsorships as a sales incentive, and service and activate sponsorships.
In an effort to address emerging industry trends, this text is a thorough revision of the first edition. The second edition continues to offer full coverage of sport promotion and sales so that readers may see a complete view of the sport industry as a unique promotion and sales medium. In keeping pace with the changing times in the world of sport, this book features much new material:
- Two new chapters (and three total) on sport sponsorship that greatly expand the discussion in that critical area, including how to negotiate, nurture, and activate sponsorships
- A detailed exploration of a nine-step "eduselling" process, an emerging sales model created by author William A. Sutton that will help readers increase product utilization and satisfaction by teaching how to use tickets and sponsorships to achieve business objectives
- Greater emphasis on the roles of sales and sponsorship as integral parts of developing a successfulsport business
- A radically updated technology chapter that places great emphasis on e-commerce and gives an overview of the rapid changes that technological innovations are bringing to the industry
Sport Promotion and Sales Management, Second Edition, presents a wide-ranging view of what it takes to be successful in the field. Moving from theoretical foundations of sport promotion and sales to fundamental roles of sport sponsorship, it examines incentives for sport consumers, licensing issues, sales management and servicing, and the role of technology in sport promotion and sales. It also explores sales training, the art of ticket sales, customer retention, branding, and risk management.
Students in sport management courses and professionals in the sport industry will find Sport Promotion and Sales Management, Second Edition, brimming with fresh and innovative ideas and techniques in sales, promotion, and sponsorship. With its complete and current coverage of pertinent issues, this text is an invaluable resource for students and professionals alike as they prepare for or shape their careers in sport promotion and sales.
Booknews
This textbook for aspiring sport business professionals outlines the major strategies and techniques for promoting and selling a sport product. It explains the theory underlying sport promotion and sales, and describes its application with practical examples from the marketplace. Contemporary issues are highlighted. Checklists, charts, diagrams, and black and white photographs appear throughput. The authors include academics, NBA officials, and the director of the Bureau of Sport and Leisure Commerce. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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