Macroeconomics or Let Them Eat Cake

Macroeconomics: Principles and Policy

Author: William J Baumol

This text is well-known for using the Keynesian model in the teaching of economics; yet, in recent editions, the authors have expanded coverage of the growth model considerably to achieve more balanced coverage. The text uses the aggregate supply/ aggregate demand model as a fundamental tool for learning macroeconomics. It achieves the right level of rigor and detail, presenting complicated concepts in a relatively straightforward manner and using timely economic data. Using puzzles, issues, and well-developed examples, the authors provide a good balance of theory to application allowing you to relate the materials to your everyday life.

Books about economics: Vegetable Soups from Deborah Madisons Kitchen or Sugar Busters Quick Easy Cookbook

Let Them Eat Cake: Marketing Luxury to the Masses - As Well As the Classes

Author: Pamela Danziger

This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market.

In &I, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Danziger conducted a two-year research study of luxury consumers with incomes of $75,000 and above and discovered a totally new type of luxury consumer. Called the "butterflies," these most affluent of affluent consumers have emerged from their luxurious cocoons and are turning their focus from the home to the outside world.
Designed to give marketing practitioners an insight into what luxury means to the consumer, &I covers the natural evolution as today's luxuries become tomorrow's necessities, as products move "from the classes to the masses."
Readers will learn:
* How to "get it right for the masses" and how to "get it right for the classes" with profiles of companies that exhibit best practices in luxury marketing.
* Why luxury isn't about material things or how much something costs. It is how the product or service connects with the dreams, desires, and passions of the consumer.
* The different drivers and motivators for luxury consumers.
Danziger outlines the purchase behavior and preferences in the nine categoriesof home luxury products (e.g., furniture, art, antiques), four personal luxuries (e.g., automobiles, fashion), and six experiential luxuries (e.g., luxury travel, spa/beauty treatments). As businesses compete in an increasingly crowded marketplace, Danziger also describes the six key consumer trends in luxury marketing and strategies that marketers can implement to build their luxury brands.

Soundview Executive Book Summaries

Pamela Danziger has combined the results of recent consumer research with her 20 years of experience as a marketing consultant to create an important book about marketing luxury items. Let Them Eat Cake offers valuable insight into the luxury experience that goes beyond the product. It also presents strategies for maintaining premium pricing in the face of competitive discounting, ways to develop word-of-mouth to spread a company's luxury values, and an understanding of the potential of marketing luxury to the masses. Copyright © 2005 Soundview Executive Book Summaries