Business Ethics or Marketing Tourism Destinations

Business Ethics: Mistakes and Successes

Author: Robert F Hartley

In today's business climate, firms need to be wary of practices that may provoke criticism and scandals. Investigative reporters, eager lawyers, and zealous governmental agencies are lurking in the wings. These lessons of the past give you an inside look at some of the biggest mistakes of recent history. You can ponder not only how they might have been avoided, but also how their resolution might have been better handled. Robert Hartley, author of the popular Marketing and Management Mistakes and Successes books, brings you face-to-face with major players and the temptations, crises, and torments they experienced. Thought-provoking discussion questions, role-playing exercises, and debates present you with key ethical concerns that may help you avoid similar situations in your own career.

Book review: Principles of Information Systems or International Management

Marketing Tourism Destinations: A Strategic Planning Approach

Author: Ernie Heath

The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege.

Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as:

• Regional goal and strategy formulation


• The strategic marketing planning framework


• Environment and resource analysis


• Target marketing and regional positioning strategy


• Regional marketing mix strategy

and more, with cases and examples applicable to different parts of the world.

From its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning.

Table of Contents:

Framework for Tourism Planning and Marketing.
Environment and Resource Analysis.
Regional Goal and Strategy Formulation.
Target Marketing and Regional Positioning Strategy.
Regional Marketing Mix Strategy.
Regional Organization and Management Supporting Systems.
Summary and Conclusions.
References.
Index.