Monday, December 8, 2008

Transforming the Pain or Marketing Management

Transforming the Pain: A Workbook on Vicarious Traumatization

Author: Karen W Saakvitn

In your profession, do you help or work with people who have been traumatized? Do you listen to stories of abuse, suffering, or trauma from your clients every day? If so, you know it is impossible to hear and bear witness to trauma survivors' experiences and not be changed. You know firsthand the personal cost of the work you do and the struggle to make sense of powerful, often painful, feelings and altered beliefs. This transformation of a helper's inner experience is called vicarious traumatization (VT); it is an inescapable effect of trauma work. Transforming the Pain is the first work book to address VT. It is designed to take care of the helper - to help you assess, address, and transform your own VT. Transforming the Pain defines and describes the VT process and offers reassurance that you are not alone with these painful experiences. It includes self-assessment worksheets, and guidelines and specific exercises for addressing VT and improving self-care. It is desi gned to be used by a wide range of professionals and paraprofessionals, including, but not limited to, therapists, police, medical personnel, crisis workers, and clergy. After working with Transforming the Pain, you will find that you have a new awareness of the ways your work affects your life as well as new skills and and tools to improving your emotional well-being.

Booknews

The 19 papers include discussions of constructing an integrated genetic and physical map of rice, commonalities and contrasts in the organization of the maize and sorghum nuclear genomes, prospects for comparative genome analyses among mammals, genome analysis in farm animals, sense suppression of pigment genes in petunias, matrix attachment regions and transgene expression, and the implications for genome research for science and society. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Table of Contents:

About the Authors11
Acknowledgments13
Introduction17
Ch. 1What Is Vicarious Traumatization?25
Ch. 2Assessing Vicarious Traumatization51
Ch. 3Addressing and Transforming Vicarious Traumatization71
Ch. 4Exercises For Individuals, Dyads, and Groups89
Ch. 5Maintaining the Commitment133
References147
Annotated Bibliography151
TSI/CAAP Resources157

Go to: Entrepreneurship or Continuous Integration

Marketing Management: A Strategic Decisionmaking Approach

Author: John Mullins

Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.



Table of Contents:

Section One: The Role of Marketing in Developing Successful business Strategies

Chapter 1 The Marketing Management Process

Chapter 2 The Marketing Implications of Corporate and Business Strategies

Section Two: Market Opportunity Analysis

Chapter 3 Understanding Market Opportunities

Chapter 4 Understanding Consumer Buying Behavior

Chapter 5 Understanding Organizational Markets and Buying Behavior

Chapter 6 Measuring Market Opportunities: Forecasting and Marketing Knowledge

Chapter 7 Targeting Attractive Market Segments

Chapter 8 Differentiation and Positioning

Section Three: Developing Strategic Marketing Programs

Chapter 9 Business Strategies: A Foundation for Marketing Program Decisions

Chapter 10 Product Decisions

Chapter 11 Pricing Decisions

Chapter 12 Distribution Channel Decisions

Chapter 13 Integrated Promotion Decisions

Section Four: Strategic Marketing Programs for Selected Situations

Chapter 14 Marketing Strategies for the New Economy

Chapter 15 Strategies for the New and Growing Markets

Chapter 16 Strategic Choices for Mature and Declining Markets

Section Five: Implementing and Controlling Marketing Programs

Chapter 17 Organizing and Planning for Effective Implementation

Chapter 18 Measuring and Delivering Marketing Performance

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