Groups in Context or Business Marketing

Groups in Context: Leadership and Participation in Small Groups

Author: Gerald L Wilson

GROUPS IN CONTEXT is a well balanced blend of theory and applications that gives students an abundant amount of real life examples to help them translate principles into actual group situations. The text reflects the author's belief that small group communication is best understood in context-whether in the workplace, in neighborhoods, in churches, social groups, or civic organizations. Examples from a variety of contexts abound.

Table of Contents:

	Preface
Ch. 1	Introduction to Groups and Group Processes	2
Ch. 2	Preparing for Group Discussions	32
Ch. 3	Preparing for Small Group Meetings	54
Ch. 4	Preparing for Public Group Meetings	84
Ch. 5	Communication Processes: Verbal Messages	104
Ch. 6	Communication Processes: Nonverbal Messages and Listening	124
Ch. 7	Encouraging Group Development and Evolution	156
Ch. 8	Roles and Role Emergence	186
Ch. 9	Leading Group Meetings	206
Ch. 10	Promoting Group Cohesiveness and Satisfaction	240
Ch. 11	Interpersonal Relationships in Groups	268
Ch. 12	Managing Conflict in the Group	292
Ch. 13	Observing and Evaluating Groups	326
	Glossary	349
	Troubleshooting the Small Group	363
	Permissions/Acknowledgments	373
	Indexes	375

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Business Marketing: Connecting Strategy, Relationships, and Learning

Author: F Robert Dwyer

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.