Management Communication or Consumer Economics

Management Communication

Author: James S IV ORourk

Using real case studies to emphasize the principles introduced in the book, Management Communication is an exciting and useful approach to better business and organizational communication. It discusses the fact that all communication processes in successful businesses of this new century will be fully integrated, and prepares interested readers to understand and use the techniques described for their benefit in the workplace. Taking a strategic attitude, this book comprehensively explains communication in transition, communication ethics, listening and feedback, nonverbal communication, intercultural and international communication, managing conflict, performance in business meetings, and dealing with the media. A powerful tool for readers employed in fields where successful communication skills are necessary, including executives, managers, and others in leadership positions.

Look this: I Live Here or Bush at War

Consumer Economics: Issues and Behaviors

Author: Elizabeth B Goldsmith

Today's consumer is operating in a much more complex marketplace than could ever have been envisioned by Adam Smith, founding father of modern economics, who argued that consumers—not kings or parliaments—should rule nations. There is no doubt that the consumer is still sovereign, but controlling resources is becoming increasingly difficult. This text examines and explains the issues surrounding the modern consumer.

Highlights include:

• Student-based examples such as landlord-tenant disputes, sorting through credit card and cellular phone offers, purchasing cars and vehicle repairs, and choosing travel and various other "deals" wisely
• Internet and e-commerce is well-documented
• Introduces the circular flow model of consumption from beginning to end
• A full chapter on consumption shifts and the consumer movement
• State-of-the-art scientific and behavioral knowledge on diets, organically-grown food, genetically altered food, additives, food-related disease, and fast-food versus the slow-food movement
• A full chapter on health and wellness
• Practical information regarding purchasing homes, cars, insurance, and investments, including warranties and guarantees, product safety and awareness of "get rich quick" schemes
• A full chapter on identity theft and how to avoid it

Table of Contents:

PART ONE.

1. Consumers in a Changing World.

2. The Consumer Movement.

3. Consumer Theories and Developing a Model.

PART TWO.

4. Consumer Responsibilities, Redress, and Law.

5. Government Protection, Nongovernmental Pro-Consumer Groups, and Media.

PART THREE.

6. Consumers in the Marketplace.

7. Decision Making and the Influence of Advertising.

8. Food and Beverage Issues.

9. Health and Body Issues.

10. Ownership, Safety, and Repairs.

11. Being a Better Consumer of Housing and Vehicles.

PART FOUR.

12. Saving, Banking, Debt, and Credit Issues.

13.Insurance and Investment Issues.

PART FIVE.

14. Emerging Consumer Issues and the Global Perspective.

Appendix A: Consumer Careers and Graduate School.

Appendix B: Journals.

Appendix C: Presidents.

Glossary.

Index.